Video marketing is constantly growing in popularity and has become the preferred way for businesses to tell their story and customers to consume the content. Video is easy to digest, entertaining and engaging. The benefits to using video in your marketing campaign include boosting conversion rates, increasing visibility on search engines, encouraging social shares and is a great way to build rapport with your customers.
We develop a strategy that integrates with your content and digital campaign to ensure your video will be seen by the right people.
This process will depend on the type of video required. Preparation generally includes the script for the voice over artist, a storyboard or graphic representation of how your video will unfold, shot by shot and the voice over recording. Once the preparation is completed then the video shoot and production will follow until the desired video is created.
This project involved script writing, voice-over, storyboard, logo animation, screen annotations, half-day shoot and video edit.