Paid media is an essential part of an integrated digital marketing campaign and done right will expand your brand awareness, get more clicks and generate more traffic. For some clients, a promoted post may be the first interaction they have with your business or brand and this form of marketing will help ensure your content gets picked up, shared and goes to the right influencers. The paid placements include the promotion of content through sponsored social media posts, display ads, paid search results, video ads and other promoted multimedia.
This is the management of the PPC ad spend and involves the strategies, design, implementation and analysis of the ad performance.
Online advertising through visual banners to promote the brand. Display ads are typically executed via sponsored social media posts and Google display campaigns.